May 15, 2012

Japanese consumers excited by foreign car brands on bicycles as sales grow

"Japanese pedal pushers bought 170,000 bikes named after nine foreign car brands, according to GIC...the Japanese two-wheeler market is a big deal. This is one of the world's most bike-friendly nations, with 71.9 million cycles plying Japan's narrow streets—about one for every 1.5 people, according to the Japan Bicycle Promotion Institute. The country's transport ministry says 12.2% of the population commutes to work by bike."

Source: Cadillac, Chevy Finally Crack Japan, but Not With Cars
May 11, 2012
Wall Street Journal

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