May 12, 2012

Virgin Atlantic Airways targets Japanese Customers with tailored approach



Picture: Japanese green tea in a traditional cup


We want to ensure that we provide a tailored product for the Japanese market”, Southern said. “So we have invested in Japanese in-flight entertainment, arranged that half our crew are Japanese nationals, and serve Japanese food as well as drinks, that include sake and green tea."

Source: High tea — at 30,000 feet
By Julian Ryall for BCCJ ACUMEN
Japan Today
TRAVEL MAY. 04, 2012

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