Japanese consumers changed the Scotch market and had their own brand created for them

“The Japanese consumer acquired a taste for premium Scotch and many deluxe brands, such as Johnnie Walker Gold Label, were launched exclusively for the Japanese market."

Source: China’s Growing Whisky Bubble

June 6, 2012

By Isabella Steger

WSJ

http://blogs.wsj.com/deals/2012/06/06/chinas-growing-whisky-bubble/