"The biggest challenge for Jetstar Japan will be to convince the Japanese, who are accustomed to flying full-service airlines on domestic routes, to opt for a no-frills airline...(tomorrow)the first flight from Tokyo's Narita Airport to Sapporo on the northern island of Hokkaido...''The only challenge over time is that there will probably be a lot of pricing competition among the incumbents,''
Source: Jetstar tests Japan flight path
Matt O'Sullivan
July 2, 2012
The Age newspaper online