July 20, 2012

Japanese customers flocking to cheaper imported rice products according to report

"Japanese consumers and businesses are doing the unthinkable: openly abandoning their loyalty to expensive, premium-grade homegrown rice and seeking out the trickle of cheaper alternatives from China, Australia and the United States"

Source: Japanese Consumers Reconsidering Rice Loyalty
HIROKO TABUCHI
New York Times
July 19, 2012

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