🌸Japanese Customer : When reading Japanese customer research consider the tactics required to see the behaviour

Pages

August 02, 2012

When reading Japanese customer research consider the tactics required to see the behaviour


Book: Japanese Culture

Review:

"By far the best overall coverage of Japanese cultural history-- cogent, intelligent, readable,"





" Ethnography requires tactics for representing research findings. These representations should aim to unravel the layered meanings that marketing activities hold for the customer" 


Source: Goulding. C. (2004) Grounded theory, ethnography and phenomenology, 
European Journal of Marketing, 
Volume 39, pp 294-308.