September 30, 2012

Japanese consumers the first non western industrialized consumers

 "Japan, as the first non - western nation to achieve industrialization and modernization, represent a crucial case study within the comparative context of consumption history" page 8 

 Source: The Japanese Consumer - An alternative Economic History of Modern Japan by Penelope Francks, 2009. Cambridge University Press, ISBN: 978-0-521-87596-7, page 8

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