September 02, 2012

To understand Japanese customers you need continued exposure to see the behaviours and changes


Book: Japanese Culture

Review:

"By far the best overall coverage of Japanese cultural history-- cogent, intelligent, readable,"





" Ethnography involves prolonged participation within a specific culture or sub-culture" 


Source: Goulding. C. (2004) Grounded theory, ethnography and phenomenology, 
European Journal of Marketing, 
Volume 39, pp 294-308.

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