November 20, 2012

Japanese customers enjoying non-alcoholic beer as all major brands now have productss

"Since Kirin launched Kirin Free back in April 2009, non-alcoholic beer has been a huge success in Japan. Now the other three major breweries, Asahi, Suntory and Sapporo, have all launched similar products. Suntory’s All Free is the most popular and sales were up 23 percent in the first half of this year for the same period the year before."

Source: 
When is a beer with lunch not a beer with lunch?
August 3rd, 2012
by Felicity Hughes
Japan Pulse

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