November 23, 2012

Safety features attract Japanese customers to foreign made cars

"European car manufacturers have increased sales in the Japanese market by standardizing installation of safety devices in their cars to appeal to Japanese consumers...distinguishing themselves from domestic manufacturers, which have focused on practicality...up! vehicle released by Volkswagen....has a standard collision-avoidance feature that automatically stops it when a collision is imminent....(Japanese)consumers are strict with regards to safety". 



Source: European car sales increase / Up 10% in October as safety devices win over consumers
Jun Onoda
Yomiuri Shimbun 
Nov. 23, 2012

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