"Fuji Keizai reports that the eiyo inryo (nutrition beverage) ....saw its market balloon from ¥114.8 billion in 2010 to ¥121.7 billion in 2011. And if sales so far this year are extrapolated, revenues should increase significantly again in fiscal 2012."
Source:Vitamin drinks demonstrate their stamina in the market
August 15th, 2012
by Philip Brasor & Masako Tsubuku
Yen for living