December 11, 2012

Japanese consumers spent 121 billion yen on nutrition beverages in 2011 according to report

"Fuji Keizai reports that the eiyo inryo (nutrition beverage) ....saw its market balloon from ¥114.8 billion in 2010 to ¥121.7 billion in 2011. And if sales so far this year are extrapolated, revenues should increase significantly again in fiscal 2012."

Source:Vitamin drinks demonstrate their stamina in the market
August 15th, 2012
by Philip Brasor & Masako Tsubuku
Yen for living