December 27, 2012

New and variety are key points when marketing retail products to Japanese customers

"There is a new drink in Seven-Eleven (Japan) every second day on average..... A 35-year-old Japanese office worker eats 12 meals a week from a convenience store. There are 300 different drinks in the store." 




Source: Inside the world of advertising in Japan
By Chris Betros
EXECUTIVE IMPACT
DEC. 17, 2012

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