🌸Japanese Customer : New and variety are key points when marketing retail products to Japanese customers

Pages

December 27, 2012

New and variety are key points when marketing retail products to Japanese customers

"There is a new drink in Seven-Eleven (Japan) every second day on average..... A 35-year-old Japanese office worker eats 12 meals a week from a convenience store. There are 300 different drinks in the store." 




Source: Inside the world of advertising in Japan
By Chris Betros
EXECUTIVE IMPACT
DEC. 17, 2012