April 25, 2013

Survey reveals that only 7 per cent of Japanese customers had used an e-reader

"Jiji Press conducted a survey in early March 2013 which revealed that ereaders were facing a great deal of resistance in Japan. A total of 1,276 adults were polled in the survey, and only 6.7% reported that they used an ereader. A somewhat larger group (22.2%) indicated that they might want to use an ereader in the future, but a solid majority (69.8%) had no interest in the gadgets."

Source: Japanese Consumers Still Prefer Paper Books Over eReaders
April 22nd, 2013

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