June 18, 2013

Green tea sales in Japan in 2012 were 383 billion yen and growing



Photo: Japanese green tea

"In 2012, green tea sales were worth ¥383 billion, or 10% of the entire ready-to-drink market, compared to coffee’s hold of 26% at¥950 billion.....Ito En also projected that with the increase of single-person households and a health-conscious aging population, consumption of bottled green tea will surpass that of coffee in 2020 at around 25 liters a year per capita versus coffee’s 23."


Source: Green Tea Wars Heat Up
By Joelle Metcalfe 
June 18th,2013, Wall Street Journal, 
Japan Real Time

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