July 10, 2013

Daiso retail strategy includes rotation of stock to induce retail shoppers to buy now

Picture: !00 yen store in Japan

"You will not find all of the same products in the store each time you come. Part of the inventory rotates in and out, inducing shoppers to come back to see what’s new. It also creates a sense of urgency among shoppers that if they don’t buy it now they may not have an opportunity to do so in the future.Roughly one-fifth of the average store comprises core lines that are always in stock."

Source: Putting fun back into shopping
July 9, 2013
Michael Baker

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