July 10, 2013

Foreign products brought into Japan often need to be modified for Japanese customers

"when bringing over British products, they first need to be modified in some way, such as size. We alter the items so Japanese consumers can understand the true value of the brands."

Yuzo Yagi, President, chairman and CEO of Yagi Tsusho Limited.

Source: Bringing 'Made in Great Britain' label to Japan
By Megan Waters for BCCJ ACUMEN
JUL. 08, 2013
Japan Today

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