"In Japan, only athletes and dieting women look at protein intake in their diets and the general public view supplements as something used only by athletes. Another major difference is that Japanese people in general place greater value on quality, safety and taste with foods and supplements compared to Western cultures" David Halton
Source: Survival of the fittest
Japan Today
July 1st, 2013
http://www.japantoday.com/category/executive-impact/view/survival-of-the-fittest-2
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