July 08, 2013

Liberal Democratic Party in Japan created a smart phone app called “Abe-pyon” to win young voters

"The Liberal Democratic Party created a smartphone game called “Abe-pyon” featuring Abe-chan, a cartoon character version of Prime Minister Shinzo Abe. (“Pyon” is a jumping sound in Japanese onomatopoeia comparable to “boing.”) In the game, Abe-chan leaps from one small foothold to another. Depending on the height he jumps, his position in the party changes, and he gets promoted from a freshman congressman to leadership positions such as director of the youth division."

Campaigns target smartphone users
July 8th 2013
Daily Yomiuri

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