August 09, 2013

Video & News: Japanese beer makers see Japanese customers focusing on cheaper beers

Products # 74
 Beer Asahi W Zero No Alcohol and No Calories
You Tube Channel

" Over the past few years, price concious consumers have favoured cheaper, beer-like beverages with lower malt content that brewers developed to take advantage of tax loopholes" 

Source: Japan's brewers hope July was non-dry
 By Hiroyuki Kachi 
Wall Street Journal 
The Australian newspaper 
Tuesday 6th Augusts 2013, page 23

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