November 20, 2015

Adult diaper sales exceed babies in Japan

Japanese mother and daughter on bicycle copyright peter hanami 2007
Picture: Japanese mother and daughter on bicycle

“In Japan, the sale of adult diapers began to exceed those for babies a few years ago and more than 25 per cent of the population is at retirement age”

Source: Investing for the long term: picking trends that will move markets for years to come by Gregory Zuckerman, The Wall Street Journal, The Australian Newspaper, Tuesday January 20th, 2015, p23.

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