July 29, 2016

Marketing to Japanese Customers # tip from Unilever

Marketing to Japanese Customers

# tip from Unilever

“The noise a cap makes when you open and close a tube is important. For Europeans or Americans, a clicking cap means it is tight-fitting and therefore closes well. Here (in Japan), clicking caps are perceived as badly fitting and defective. The cap must open smoothly and quietly”

Ray Bremner, Unilever Japan CEO


The future is Clear for Unilever Japan

By Brandi Goode for BCCJ ACUMEN



MAR. 24, 2014


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