July 29, 2016

Marketing to Japanese Customers # tip from Unilever

Marketing to Japanese Customers




# tip from Unilever




“The noise a cap makes when you open and close a tube is important. For Europeans or Americans, a clicking cap means it is tight-fitting and therefore closes well. Here (in Japan), clicking caps are perceived as badly fitting and defective. The cap must open smoothly and quietly”





Ray Bremner, Unilever Japan CEO




Source:

The future is Clear for Unilever Japan

By Brandi Goode for BCCJ ACUMEN

EXECUTIVE IMPACT

JapanToday.com

MAR. 24, 2014

http://www.japantoday.com/category/executive-impact/view/the-future-is-clear-for-unilever-japan





japan, japanese, customer, consumer, product, marketing, unilever, ray bremmer, unilever, behaviour, insights, www.japanesecustomer.com, @jcustomers, #tips, #marketing #japan

No comments:

Post a Comment