Marketing to Japanese Customers
# tip from Unilever
“The noise a cap makes when you open and close a tube is important. For Europeans or Americans, a clicking cap means it is tight-fitting and therefore closes well. Here (in Japan), clicking caps are perceived as badly fitting and defective. The cap must open smoothly and quietly”
Ray Bremner, Unilever Japan CEO
Source:
The future is Clear for Unilever Japan
By Brandi Goode for BCCJ ACUMEN
EXECUTIVE IMPACT
MAR. 24, 2014
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