July 29, 2016

Marketing to Japanese Customers # tip from Unilever



Marketing to Japanese Customers



# tip from Unilever




“The noise a cap makes when you open and close a tube is important. For Europeans or Americans, a clicking cap means it is tight-fitting and therefore closes well. Here (in Japan), clicking caps are perceived as badly fitting and defective. The cap must open smoothly and quietly”





Ray Bremner, Unilever Japan CEO 





Source:

The future is Clear for Unilever Japan

By Brandi Goode for BCCJ ACUMEN

EXECUTIVE IMPACT

MAR. 24, 2014 












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