Japanese consumers like low calorie chocolate

Japanese consumers like low calorie chocolate

Video: Japanese Milk Chocolate Brand

According to research by Kadence Japanese consumers rate taste in chocolate the number one factor at 54%, followed by health 13% an convenience 13%. Calorie content was of importance to Japanese consumers who are worried about the impact of food on their bodies so lower calories the better.


Source: APAC not a ‘universal market’: Asia’s multifaceted taste and texture preferences for chocolate
By Oliver Nieburg & Patrick Young, insight director at Kadence International, 19-Sep-2016
Market research firm Kadence explores the varying chocolate likability factors in nations across Asia.http://www.confectionerynews.com/Markets/What-are-Asian-consumers-looking-for-in-chocolate-Kadence-research

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