September 20, 2016

Japanese consumers like low calorie chocolate

Japanese consumers like low calorie chocolate




Video: Japanese Milk Chocolate Brand


According to research by Kadence Japanese consumers rate taste in chocolate the number one factor at 54%, followed by health 13% an convenience 13%. Calorie content was of importance to Japanese consumers who are worried about the impact of food on their bodies so lower calories the better.


Source: APAC not a ‘universal market’: Asia’s multifaceted taste and texture preferences for chocolate
By Oliver Nieburg & Patrick Young, insight director at Kadence International, 19-Sep-2016
Market research firm Kadence explores the varying chocolate likability factors in nations across Asia.
http://www.confectionerynews.com/Markets/What-are-Asian-consumers-looking-for-in-chocolate-Kadence-research

japan, japanese, customer, consumer, chocolate, market research, kadence international, statistics, food, www.japanesecustomer.com, @jcustomers, #japan, #chocolate, #research

No comments:

Post a Comment