" Rakuten, Amazon.co.jp and Yahoo! Japan are the top three online retailers in Japan (Fuji Keizai.co.jp)
Source: Moriuchi, E., &
Takahashi, I. (2016). Satisfaction trust and loyalty of repeat online consumer
within the Japanese online supermarket trade. Australasian Marketing Journal
(AMJ), 24 (Retailing Around the Pacific
Rim), 146-156. doi:10.1016/j.ausmj.2016.02.006