Japanese Customers represent one of the largest & most influential consumer groups in Asia
* Japanese customers have unique education needs
* Japanese consumer behaviour is copied & imitated throughout Asia and the world.
* Japanese customers are trendsetters in the use, design & improvement of a wide range of products & services.
* Japanese customers are discerning.
As the world becomes "flat" business is becoming more and more globalized.
To compete and flourish, business must better understand their new customers.
To help you to better understand, interpret, communicate and anticipate the changing needs of your Japanese Customers.
To contribute to the development, sustainability and reputation of cross-cultural marketing and be recognized and supported by the community and other stakeholders in this role.
Peter HanamiHe is the author of a number of books including, “Getting into Advertising, Marketing and Selling” the first career guide written specifically for international students , “Japanese Student Success – High School to MBA – Australia”, “Living and Teaching English in Japan”, “Buyer Behaviour of Japanese Students in Australia and New Zealand” and “First trip to Japan”.
He has written for a wide range of publications including the Australian Financial Review (Boss Magazine), he contributed to the critically acclaimed “Marketing in
Motorcycle Japan: A Rider's Diary
An independent guide to riding in Japan in English
Living and Teaching English in
"Five steps to student integration", published by the Institute of International Education, New York USA, March 2006"
" Five things to consider when recruiting Japanese Students", published by Higher Education Information Services Trust, (HEIST), United Kingdom. March 2006 in Educational Marketing Journal".
"Where do we begin- 10 critical factors to consider when pursuing a career in marketing”, published in Marketing and E- Commerce magazine, Niche Media.
“Marketing challenges Facing Non Profit Organizations in the New Millennium” published in The Institute for Living and Co-operation Kyoto Co-op Institute,
Gaman - A Japanese Student's Journey studying in Australia.
The four year study of a Japanese international student in Australian tertiary education.The documentary looks at the students Life in Japan, Study in Australia and Return to Japan.
Ground breaking qualitative research on International education experiences
CD Rom includes a 26 page cultural work book
ISBN: 0- 9580582-5-3