June 20, 2020

Japanese Customer: Gender differences between Japanese students studying in Australia - what does it mean?





Book - The Global Citizen: A Guide to Creating an International Life and Career













According to the latest research snapshot, number 14, September 2006 from AEI International, female Japanese student numbers are nearly double that of male Japanese students. Female Japanese students represent the largest population of women studying in Australian education as international customers at 65.7%. Japanese male student numbers represent the smallest number of male students from the top ten source countries surveyed at 34.3%. Japanese students as a segment represented only 5.46% of all international students studying in Australia. Yet are an important market as Japanese students influence the buyer behaviour of other north Asian students, have a high desire for English and tertiary study.




The gender differences need further investigation as it may lead to a better understanding of the market. What are some of the reasons for this? What can be done to change this? Is this imbalance effecting the total number of Japanese students studying in Australia? What are the different motivators for male and female students?



Source: Research Snapshot, number 14, September 2006.
International students by gender
http://aei.dest.gov/AEI/PublicationsAndResearch/Default.htm





Book - The Global Citizen: A Guide to Creating an International Life and Career













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