June 20, 2020

Japanese Customer: Giving summer gifts to acquaintances - "chugen"








Chugen - "Twice a year one is expected to send gifts to social superiors and to people from whom one has obtained favours...these summer gifts are called chugen"




Source: Japanese Family and Culture
JTB, 4th Edition, 2000,
ISBN: 4533020208, Page 98





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