June 20, 2020

Japanese Customer: Newspaper reading habits in Japan


Newspaper readership is very high in Japan compared to other countries and daily newspapers meet the reading needs of many Japanese Customers. According to Shimbunwiki "Japan still ranks second in the world when looking at consumption by the population at 644 copies per thousand". The highest read papers in Japan include Yomiuri Shimbun
The Asahi Shimbun, Mainichi Shimbun, Nihon Keizai Shimbun, and Sankei Shimbun (in order from highest to lowest sales). Salesman still come door to door and sign up new subscribers or internet savvy customers can order a subscription directly on the internet without talking to anyone. Readers take their newspaper to work and read on the long commutes they have to the office and when finished place a used newspaper on the passenger racks above the seat, allowing anyone to read the latest news, a type of newspaper, reader etiquette. Newspaper owners are getting concerned with the introduction and acceptance of the internet on the classified advertising business and the lower readership of newspapers of young readers.

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