June 20, 2020

Japanese Customer: Why Japanese Customers are becoming more important to global marketers

Japanese customers are becoming more important:

Recent overview:

  • " the Japanese ..voted.. as the world's best tourists in a global survey"
Source:, June 2008

51% of Japanese customers used Yahoo to search on the Internet in January 2009 Source:, March 10, 2009

Single mom households over 1 million
Source:, March 19, 2009

Net household assets December 2008 ¥1.434 quadrillion
Source:, March 25th,2009

Second-largest holder of debt at the end of January 2009,with $US634.8 million
Source:, March 17th, 2009

Japan voted the most innovative nation based on number of patents registered < Source: The Economist, 2007 Exported food to the value of ¥431 billion in 2008

Source: JapanTimes, March 14, 2009< Population 127 million people (July 2007 est.) Source: CIA FACT BOOK

2007 Gross Domestic Product (Purchasing Power Parity) $4.218 trillion (2006 est.) GDP per capita (ppp)$33,100 (2006 est.) Source: Internet Users 87.54 million (2006) The number of Japanese people who traveled abroad in 2006 increased to 17.53 million persons (up 0.8 percent over the previous year) Source: Japan National Tourist Organization 49.5% of Baby boomers the largest and wealthiest demographic want to travel overseas after retiring Source: Source: What Japan Thinks Japan must import about 60% of its food on a caloric basis. Source:

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