🌸Japanese Customer : Japanese Customer: Why Japanese Customers are becoming more important to global marketers

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June 20, 2020

Japanese Customer: Why Japanese Customers are becoming more important to global marketers






Japanese customers are becoming more important:



Recent overview:




  • " the Japanese ..voted.. as the world's best tourists in a global survey"
Source: Expedia.com, June 2008


51% of Japanese customers used Yahoo to search on the Internet in January 2009 Source: Comscore.com, March 10, 2009
http://www.comscore.com/press/release.asp?press=2745

Single mom households over 1 million
Source: JapanTimes.com, March 19, 2009


Net household assets December 2008 ¥1.434 quadrillion
Source: JapanTimes.com, March 25th,2009

Second-largest holder of debt at the end of January 2009,with $US634.8 million
Source: www..theage.com.au, March 17th, 2009

Japan voted the most innovative nation based on number of patents registered < Source: The Economist, 2007 Exported food to the value of ¥431 billion in 2008

Source: JapanTimes, March 14, 2009< Population 127 million people (July 2007 est.) Source: https://www.cia.gov/library/publications/the-world-factbook CIA FACT BOOK

2007 Gross Domestic Product (Purchasing Power Parity) $4.218 trillion (2006 est.) GDP per capita (ppp)$33,100 (2006 est.) Source: https://www.cia.gov/library/publications/the-world-factbook/geos/ja.html Internet Users 87.54 million (2006) The number of Japanese people who traveled abroad in 2006 increased to 17.53 million persons (up 0.8 percent over the previous year) Source: Japan National Tourist Organization 49.5% of Baby boomers the largest and wealthiest demographic want to travel overseas after retiring Source: http://whatjapanthinks.com/2007/03/31/what-japanese-baby-boomers-think-part-2-of-2/ Source: What Japan Thinks Japan must import about 60% of its food on a caloric basis. Source: