Our Publications:
Books
Japan Travel
* Motorcycle Japan - A Riders Diary
Case Studies
The launch of Sony PlayStation 3 PS3 in Tokyo, Japan
The launch of McDonalds, McBakery in Japan
The use of mobile phone coupons at McDonalds in Japan
The launch of Premium Roast Coffee at McDonalds, Japan
The launch of Apple iPhone 3 in Tokyo, Japan
The launch of McDonalds Cinnamon Melts in Tokyo, Japan
Shaka Shaka Chicken at McDonalds, Japan
The launch of the Nissan GT-R in Tokyo, Japan
QR Codes and their use in Japanese Marketing
Japanese Language
N3 JLPT Study Guide
Research
Documentary

Gaman - A Japanese student's four year journey - Australia
Baby Boomers And The New Japanese Student
Buyer behaviour - Japanese Students - Australia
Buyer Behaviour - Japanese Students - New Zealand
101 Insights Into Japanese Culture
Age and Gender Analysis of Japanese Students - Australia
Marketing Careers for Japanese Students Australia
Marketing Careers for Japanese Students Australia
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