● Publications

Our Publications:


Books


Japan Travel



* Motorcycle Japan - A Riders Diary




Case Studies

The launch of Sony PlayStation 3 PS3 in Tokyo, Japan

The launch of McDonalds, McBakery in Japan 


The use of mobile phone coupons at McDonalds in Japan

The launch of Premium Roast Coffee at McDonalds, Japan

The launch of Apple iPhone 3 in Tokyo, Japan 


The launch of McDonalds Cinnamon Melts  in Tokyo, Japan


Shaka Shaka Chicken at McDonalds, Japan

The launch of the Nissan GT-R in Tokyo, Japan

QR Codes and their use in Japanese Marketing




Japanese Language




N3 JLPT Study Guide


Research


Documentary




Gaman - A Japanese student's four year journey - Australia





Tokyo Women Perceptions of English




Baby Boomers And The New Japanese Student



Japanese Student Success - High School to MBA - Australia



Buyer behaviour - Japanese Students - Australia



Buyer Behaviour - Japanese Students - New Zealand



101 Insights Into Japanese Culture



Age and Gender Analysis of Japanese Students - Australia



Marketing Careers for Japanese Students Australia






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