Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
June 01, 2017
August 05, 2016
Many Chinese consumers seeking to buy Japanese heat induction rice cookers
Many Chinese consumers seeking to buy Japanese heat induction rice cookers
"(Chinese Consumers) many are seeking out Japanese made (rice cooking) machines that use heat-induction technology. While sold in China, the models are expensive due to high import tariffs"
Source: Rice Cooker 'litmus test' for China economy by Te-Ping Chen, The Wall STreet Journal, The Australian, Friday August 5th, 2016, page 25.
japan. japanese, consumer, customer, technology, demand, rice cookers, trends, Chinese, news, quote, www.japanesecustomer.com, @jcustomers
July 29, 2016
Marketing to Japanese Customers # tip from Unilever
Marketing to Japanese Customers
# tip from Unilever
“The noise a cap makes when you open and close a tube is important. For Europeans or Americans, a clicking cap means it is tight-fitting and therefore closes well. Here (in Japan), clicking caps are perceived as badly fitting and defective. The cap must open smoothly and quietly”
Ray Bremner, Unilever Japan CEO
Source:
The future is Clear for Unilever Japan
By Brandi Goode for BCCJ ACUMEN
EXECUTIVE IMPACT
MAR. 24, 2014
japan, japanese, customer, consumer, product, marketing, unilever, ray bremmer, unilever, behaviour, insights, www.japanesecustomer.com, @jcustomers, #tips, #marketing #japan
Marketing to Japanese Customers # tip from Unilever
Marketing to Japanese Customers
# tip from Unilever
“The noise a cap makes when you open and close a tube is important. For Europeans or Americans, a clicking cap means it is tight-fitting and therefore closes well. Here (in Japan), clicking caps are perceived as badly fitting and defective. The cap must open smoothly and quietly”
Ray Bremner, Unilever Japan CEO
Source:
The future is Clear for Unilever Japan
By Brandi Goode for BCCJ ACUMEN
EXECUTIVE IMPACT
JapanToday.com
MAR. 24, 2014
http://www.japantoday.com/category/executive-impact/view/the-future-is-clear-for-unilever-japan
japan, japanese, customer, consumer, product, marketing, unilever, ray bremmer, unilever, behaviour, insights, www.japanesecustomer.com, @jcustomers, #tips, #marketing #japan
July 26, 2016
Japan Airlines providing Halal Certified meals on all outbound flights
Japan Airlines providing Halal Certified meals on all outbound flights
"Japan Airlines (JAL) will provide Halal certified Muslim meals on all outbound international flights from Japan, (started tomorrow June 1, 2016). JAL has been serving Muslim meals as a special meal for Muslim customers. Recently the airline received Halal Certification from the Japan Islamic Trust (JIT) for the whole processing of its Muslim meal menus aboard all international flights departing from Japan.Additionally JAL has changed all dishware used for Muslim meals to disposable one with Halal Certification in order to deliver a sense of security to Muslim customers when they enjoy in-flight meals. Muslim travellers can opt for the Halal certified meal by email or phone at least 24 hours before the schedule departure time according to TradeArabia News Service"
Source:
By salama
31/05/2016
http://halalfocus.net/japan-airlines-to-provide-halal-certified-muslim-meals/
japan, japanese, customer, consumer, www.japanesecustomer.com, @jcustomers, halal, meals, japan airlines, june 1 2016, customer service, news, quote, trends, food, airlines, trends, culture, #halal, #japan, #japanese, #japanesecustomer
http://halalfocus.net/japan-airlines-to-provide-halal-certified-muslim-meals/
japan, japanese, customer, consumer, www.japanesecustomer.com, @jcustomers, halal, meals, japan airlines, june 1 2016, customer service, news, quote, trends, food, airlines, trends, culture, #halal, #japan, #japanese, #japanesecustomer
July 24, 2016
Video Honda Japan 2017 motorcycle range
Video Honda Japan 2017 motorcycle range
Source: Travelmoto YouTube Channel
japan, japanese, customer, consumer, video, motorcycle, honda, 2017, new, range, www.japanesecustomer.com, @jcustomers, #japan, #honda, #motorcycles, #new, #japanesecustomer
July 04, 2016
Blast from the past: Japanese carmakers had six brands in the top ten in Australia in 2014
 |
| Title: Nissan GT-R in Tokyo |
"Top sellers in June
1. Toyota Corolla 4648
2.Toyota Highlux 4276
3. Mitsubishi Triton 4124
4. Mazda 4059
5. Hyundai i30 3243
6. Ford Ranger 3214
7. Holden Commodore 3156
8. Toyota Camry 2378
9. Nissan Navara 2262
10. Volkswagon Golf 2261"
Source: Toyota, Mazda drive recovery
By Philip King
The Australian Newspaper
Friday the 4th July 2014, page 20
May 17, 2016
Tailor your web content to appeal to Japanese customers says Australian Founder
Picture: Japanese Keyboard
"Bellroy is a Melbourne (Australia) based business that was founded in 2010 with the core objective of slimming down and simplifying the male wallet... co-founder, Andy Fallshaw..." in Japan they don't accept this as their coins have a greater value and because there's less acceptance of credit cards many of their transactions involve coins. And so when we launched our wallets [in Japan] there was only one wallet that took coins and then we had to find subtle ways to give functionality to wallets before the Japanese would really start to buy them."..Fallshaw says Bellroy also tailored its Japanese web content to appeal to a local audience."
March 13, 2015
The AGE Newspaper
By Jeremy Loadman
April 16, 2016
Blast from the past: Japanese fashion brand Uniqlo increases its global foot print with new Australian store in 2014
Video: The opening of Uniqlo's first Australian store in Melbourne,
Wednesday 16th April 2014
Wednesday 16th April 2014
At 7am this morning in Melbourne, Australia security guards lined Lonsdale street in front of Australia's newest and largest fashion retail space the Emporium Building and questioned morning pedestrians on their way to work as they passed the new shopping centre to be officially opened today with Australia's first Uniqlo store. Dogged with industrial action during its long construction and delayed start date, today it finally opened!
The air was still cool, the moon still in the sky and the sun slow to rise in the CBD. A buzz was in the air as many people on the street knew about the store and stopped to take photos as they walked past. Staff manning a pop-up coffee stall bounced around to keep warm as they set up, many staff lined the street in front of the store getting ready for the official launch at 9.50am for the official tape cutting by the founder Tadashi Yanai, Japan's richest man with an estimated wealth of AUS $18.2billion.
The crowd slowly built up during the early morning and by the time the tape cut came at 9.50am , Lonsdale street was full of customers lining up waiting to enter the store at 10am.
Japanese customer service is based on many principles such as omotenashi (hospitality) and kikubari (anticipating customer needs).
This was in full swing even before customers entered the store with, polite staff keeping those who waited in line, warm with drinks such as freshly brewed coffee. Japanese customer service is the benchmark of Asia, amazing to watch but impossible to replicate or match so far by western companies.
Inside the four storey store, many colourful displays for men, women and children were on display. The store was overstaffed with customer service staff just as in a typical Japanese store, a very good sign for Melbourne shoppers.
Uniqlo is renowned for high quality with low prices and ongoing new products and promotions. Customers are typically spoilt once inside the store. You enter the changing rooms and can get alterations done on the spot if you decide to buy pants in most cases. If a store does not stock an item advertised they will track the item down for you at another store and notify you when it is in stock.
In my experience with Uniqlo in Japan over the past ten years their customer service is world class.
For example:
I once bought a business shirt in Tokyo and on returning home found a button hole was not properly sewn. I called the store, spoke to staff and within 2 hours a member of staff, had personally come out to my house and brought a replacement shirt. Yes, WOW! So if this is any indication of what to expect, you will be pleasantly surprised by their customer service.
Picture: Uniqlo logo
Check out some of the products to look for when you visit
Our range of Uniqlo product review videos
Video:
Video:
Press today announcing today's launch
"Ranked the world's 35th richest person and Japan's richest man at $18.2 billion, Mr (Tadashi) Yanai has ambitious plans for his low-cost casual wear store, a household name in Asia, to revolutionise the Australian fashion market" page 1
"He admits that labour costs and rent in Australia are high and would make it difficult for the company to keep their trademark low prices. "Labour costs and import duty is very high" page 1
"A pop-up Uniqlo store has been operating in Melbourne since January meters away from the Lonsdale street, 2180 square metre, four storey shop" page 8
" Uniqlo is a wholly owned subsidiary of listed Japanese company Fast Retailing and has more than 1200 stores in 14 countries" page 8
Source: Japanese giant Uniqlo uses Australia roadmap
By Patrick Durkin and Lucille Keen
Australian Financial Review
Wed 16th April, 2014
"High profile Japanese retailer Uniqlo is set to open its first Sydney store, taking space at Lend Lease's Mid City Complex at the premier retail strip Pitt Street Mall"
Source: Uniqlo signs for Sydney space
By Mercedes Ruehl
Australian Financial Review
Wed 16th April, 2014, page 37
"You have 20 million population in this marketplace, and we aim for one store per 200,000 people, so 100 stores will be just enough to cover it" Tadashi Yanai "I'm hopeful that 50 more stores could be built in three years, so if that is doable, I'd be very happy" p19
"Uniqlo is also set to launch a new website today specifically for Australian customers who previously were unable to buy Uniqlo's products from the chains international operations" p19
Source:
The Australian Newspaper
Wed 16th April, 2014
Video: Mark Hawthorne from the AGE newspaper interviews Tadashi Yanai
Source: The AGE newspaper
http://www.theage.com.au/victoria/uniqlo-clothing-giant-ready-for-australia-with-its-heavy-emphasis-on-customer-satisfaction-20140415-36pva.html
April 12, 2016
Research predicts that many Japanese elderly consumers will have shopping accessibility issues
 |
| Picture: Japanese customers in Japan |
"Authorities at the agriculture ministry say that, by 2025, nearly 6 million elderly people will have trouble shopping for daily necessities “due to accessibility issues.”"
Source: Small Print: November 19, 2014
Stolen necklaces, bomb threats, cancer cures and more...
By Steve Trautlein
Metropolis
March 12, 2016
January 28, 2016
Video: Tokyo, Japan night drive
December 31, 2015
December 11, 2015
Japanese Customer News December 12th 2015
● “Japan is likely to win a multi-billion-dollar contract to build India’s first hogh speed railway, a 500 km high-speed railway link between Mumbai and Ahmedabad…valued at about AUS $20.4 billion”
Source: Japan nears India bullet train train deal by Mitsuru Obe and Rajesh Roy, The Wall Street Journal, The Australian Newspaper, Thursday 10th December, 2015, page 24.
● “The president of Nippon Life Insurance says his company will allow policy holders to list same-sex partners as beneficiaries”
Source” The Small Print, December 10th 2015, by Steve Trautlein, Metropolisjapan.com
● “Where does Australia invest?
Rank Country AUS $Billions % of total
4. Japan 69.6 3.6
Source: Based on ABS catalogue 5352.0 September 2015”
Source: Turnbull throws down gauntlet, by Glenda Korporal, The Australian, Friday December 11th, 2015, page 37.
● “Worlds top five by revenue
For Games Mobile Games
China $US 22.2 billion China $US 6.5 billion
US $US 22 billion Japan $US 6.2 billion
Japan $US 12.3 billion US $US 6 billion
S Korea $US 4 billion S Korea $US 1.9 billion”
Source: Tencent looks abroad for games domination, by Juro Osawa, WSJ, The Australian Newspaper, Tuesday 8th December, 2015, page 25.
● “the most inspiring virtual reality VR came from Sony. Its VR headset for PlayStation 4 lets you explore a 3D, virtual environment, you can walk around it and, using move controllers, you can even pick up objects”
Source: Years top personal tech innovations on the money, by Chris Griffith, The Australian Newspaper, Tuesday December 8th, 2015, page 28.
japan. japanese, consumer, customer, news, picture, quote, podcast, business, insights, trends, technology, www.japanesecustomer.com, @jcustomers, december, 12th, 2015, #japan, #japanese, #customer
November 27, 2015
Japanese Customer News 28th November 2015
● “Australia and Japan have agreed to significantly increase defence co-operation with more joint military exercises and a closer trilateral relationship with the US”
Source: Defence ties with Japan to deepen by Brendan Nicholson, The Australian, Monday 23rd November, 2015, page 6.
● “The population of Japanese in their 20’s - who use love hotels to escape from small and crowded family homes - fell from 18 million in 2000 to 13 million in 2013”
Source: Japan dumps ‘love hotels’ for backpacker hostels by Robin Harding, Financial Times, Australian Financial Review, Monday 23rd November, 2015, page 19.
● “According to the National Police Association, the number of love hotels is declining by 2 per cent a year , from 6,259 in 2010 to 5,940 in 2013”
Source: Japan dumps ‘love hotels’ for backpacker hostels by Robin Harding, Financial Times, Australian Financial Review, Monday 23rd November, 2015, page 19.
● “How they rate % Student Class
Country Teachers Change time at teaching
Salaries 2010 – 2013 school time
(hrs/year) (hrs/year)
Australia $78,305 6.10 1010 879
South Korea $71,736 4 648 667
Germany $87,902 3.9 683 800
Japan $67,498 0.8 762 736
USA $82,558 6.3 967 n/a
Source: OECD”
Source: Longer hours, but Aussie teachers among best paid, by Natasha Bita, The Australian, Wednesday November 25th, 2015, p2.
● “Japanese stand-up comedienne Yuriko Kotani won this year’s BBC Radio New Comedy Award for aspiring comics last Friday, beating five other finalists at the Comedy Store in London with a five-minute act blending humour and sarcasm.”
Source: Japanese woman wins BBC newcomer comedy award, by Magdalena Osumi, Nov 25, 2015, Japan Times Online, http://www.japantimes.co.jp/culture/2015/11/25/entertainment-news/japanese-woman-wins-bbc-newcomer-comedy-award/#.Vlj-B30Rp2_
● “Japan’s new super-fast trains – capable of travelling in excess of 600 km/h and which are directed underground as much as possible – have arrived at the centre of high-speed rail debate in Australia”
Source: Superfast trains “can turbocharge regions’ by Dennis Shanahan, The Australian, Thursday November 26th 2015, page 5.
● “Tiwi Islanders have finally succeeded in a 30 year battle to bring the first shipment of woodchip grown in plantation on their homeland north of Darwin to market, with about 38,000 tonnes due to depart for Japanese owned paper mills this weekend…Under a five year deal with Japanese conglomerate Mitsui to supply up to 400,000 tonnes of chips or eight to ten shiploads annually, the plantation project could generate $150
million”
Source: Tiwi woodchips will fetch millions in Japan, by Amos Aikan, The Australian, Thursday November 26th, 2015, page 6.
● “The national average of Japan’s minimum wage was 780 yen (AUS $8.80) per hour last fiscal year, so a 3 per cent increase (18 yen) would still not buy more than a bowl of ramen noodles….Mr.Abe told cabinet ministers he eventually wants to raise the weighted national minimum wage to 1000 yen per hour”
Source: Japan to raise minimum wage, by Stanley White, Reuters, AFR, Friday 27th November, 2015, page 31.
● “Most Memorable Overseas Dining
“This would be the 11-course meal I had at Saami, a traditional Japanese restaurant set in a 15th-century building in the hills overlooking the beautiful city of Kyoto. The attention to detail and presentation were like nothing I have seen before”
Melanie Cochrane, Senior Vice President and General Manager, Merchant Services, Japan and Asia Pacific, American Express
Source: Traveller, Life & Leisure, Australian Financial Review, Weekend, Friday November 27th - 29th, 2015, LI2.
● “An Actors Revenge (114 minutes) Rated M in Australia Japanese director Kon Ichikawa is best-known in the west for this theatrical, gender-bending melodrama about a kabuki actor (Kazuo Hasegawa) bent on avenging the deaths of his parents. The stylised wide-screen imagery often approaches delirium – especially the use of colour against a dark background, with much of the skulduggery occurring at night.”
Source: Our pick of what's showing on the big screen, by Jake Wilson, The Age Online, November 27, 2015
http://www.theage.com.au/entertainment/our-pick-of-whats-showing-on-the-big-screen-20151125-gl6sgt.html#ixzz3sjmuHjNa
japan, japanese, customer, consumer, news, picture, quote, business, economy, lifestyle, insights, trends, november, 28th, 2015, #japan, #customer, #japanese, #podcast, www.japanesecustomer.com
Source: Tiwi woodchips will fetch millions in Japan, by Amos Aikan, The Australian, Thursday November 26th, 2015, page 6.
● “The national average of Japan’s minimum wage was 780 yen (AUS $8.80) per hour last fiscal year, so a 3 per cent increase (18 yen) would still not buy more than a bowl of ramen noodles….Mr.Abe told cabinet ministers he eventually wants to raise the weighted national minimum wage to 1000 yen per hour”
Source: Japan to raise minimum wage, by Stanley White, Reuters, AFR, Friday 27th November, 2015, page 31.
● “Most Memorable Overseas Dining
“This would be the 11-course meal I had at Saami, a traditional Japanese restaurant set in a 15th-century building in the hills overlooking the beautiful city of Kyoto. The attention to detail and presentation were like nothing I have seen before”
Melanie Cochrane, Senior Vice President and General Manager, Merchant Services, Japan and Asia Pacific, American Express
Source: Traveller, Life & Leisure, Australian Financial Review, Weekend, Friday November 27th - 29th, 2015, LI2.
● “An Actors Revenge (114 minutes) Rated M in Australia Japanese director Kon Ichikawa is best-known in the west for this theatrical, gender-bending melodrama about a kabuki actor (Kazuo Hasegawa) bent on avenging the deaths of his parents. The stylised wide-screen imagery often approaches delirium – especially the use of colour against a dark background, with much of the skulduggery occurring at night.”
Source: Our pick of what's showing on the big screen, by Jake Wilson, The Age Online, November 27, 2015
http://www.theage.com.au/entertainment/our-pick-of-whats-showing-on-the-big-screen-20151125-gl6sgt.html#ixzz3sjmuHjNa
japan, japanese, customer, consumer, news, picture, quote, business, economy, lifestyle, insights, trends, november, 28th, 2015, #japan, #customer, #japanese, #podcast, www.japanesecustomer.com
November 20, 2015
Japanese Customer News November 21st 2015
● “Japan grows more slowly than other countries at the best of times, largely because its work force is shrinking, so even small setbacks can easily send it into reverse. The latest recession was its fifth since the global financial crisis of 2008, though by some measures, including unemployment, the picture looks less dire”
Source: Japan Economy Contracts 0.8%, Returning to Recession, By Jonathon Soble, New York Times, November 15th, 2015.
http://www.nytimes.com/2015/11/16/business/international/japan-economy-contracts-0-8-returning-to-recession.html?ref=asia
● “(Most popular boys name in 2015 was) the kanji for “harbor/port” (and three different ways to read it) takes the number one spot this year. Perhaps it’s the parents’ desire for their child to travel the world? …. (Girls names) The most popular names are Sakura (“cherry blossom”) and Riko (“lavender child” in this instance). These weren’t even on the list in 2013….Sakura appears again at number five with a kanji (the top-slot one, you’ll notice, forgoes Chinese characters altogether and is instead written in phonetic hiragana script) shows just how popular the name is.”
(Japanese parents not only pick out a name they like for their child, but, in the majority of cases, kanji characters they like as well.)
Japanese Baby Names 2015
Boys names 2015, 1. Sou, Minato, Ichika, 2. Itsuki, Tatsuki, 3. Ren, 4. Hinata, Haruta, 5. Asaghi, Haruki, Tomoharu,. Girls names 2015, 1. Sakura, 2. Riko, 3. Aoi, 3. Wakana, 5. Sakura, Sara.”
Source: Japan’s top baby names for 2015, by Scott Wilson, RocketNews24, Nov. 16, 2015.
http://www.japantoday.com/category/lifestyle/view/japans-top-baby-names-for-2015
● “The number of Chinese travellers to Japan in October helped push the total number of foreign visitors during the month to 1.83 million, the second – highest on record for a single month. That brought the total for the first 10 months of the year to 16.3 million…Chinese tourists accounted for nearly half of the Y1 trillion ($AUS 11.3 billion) that foreign visitors spent in the country from July through to September ( The Japan Tourism Agency)”
Source: Middle-class Chinese beef up Japan’s tourism push, by Jun Hongo, The Wall Street Journal, The Australian, Friday November 20th, 2015, page 25.
● “The sales goal set by Toshiba for its Internet of things – related business by 2010 estimated Y300 billion”
Source: The Small Print, November 19th 2015, by Steve Trautlein, Metropolis Japan, www.metropolisjapan.com
japan, japanese, customer, consumer, news, business, economy, trends, insights, mergers, acquistions, marketing, lifestyle, culture, technology, www.japanesecustomer.com, @jcustomers, #japan, #japanese, #customer, #november, #2015, #video, #podcast
November 16, 2015
Japanese manufacturers retooling for vegetables
 |
| Picture: Japanese green grocery stall |
“Panasonic, Toshiba and Fujitsu have converted former electronics manufacturing sites for the production of vegetables, using hi-tech clean rooms”
Source: ‘Made in Japan’ hopes revived by Eric Pfanner, The Wall Street Journal, The Australian Newspaper, Tuesday January 20th, 2015 p22.
japan, japanese, manufacturers, retooling, hi-tech, vegetables, news, picture, quote, trends, eco, green, customer, consumer, www.japanesecustomer.com, #japan, #technology, #trends
November 14, 2015
Japanese Customer News November 14th 2015
Japanese Customer News November 14th 2015
● “Australia has entered a wide range of bilateral agreements ….in a web of special deals which underline the complexity of the TPP agreement text released on Friday…The letter about how Japan is supposed to have an open tendering process to buy Australian rice, runs to five pages outlining six tenders a year, how Japan can set a maximum price and how the minimum quantity in any tender is 17 tonnes”
Source: Letters form subtext of TPP deals by Greg Earl, Australian Financial Review, Monday 9th November, 2015, page 7.
● “The number of Japanese tourists visiting Australia is growing…”we will see growth of approximately 30 per cent in aviation capacity by the end of this year” John O’Sullivan, Tourism Australia, Managing Director. The latest ABS data shows the number of Japanese visitors rose 18 per cent to 29,000 in September.”
Source: Tourists from Japan take advantage of extra flights , by Jamie Freed, Australian Financial Review, Tuesday 10th November, 2015, page 6.
● “The number of Australians heading to Japan….30,600…visited Japan in September, up 19.5 per cent from a year earlier”
Source: Tourists from Japan take advantage of extra flights , by Jamie Freed, Australian Financial Review, Tuesday 10th November, 2015, page 6.
● “The number of multipurpose industrial robots (all types) per 10,000 employees in the manufacturing industry – 2014
Republic of Korea 450
Japan 350
Germany 300
US 150
Australia 66
Source: Bank of America Merrill Lynch”
Source: Robots threaten jobs of bankers, lawyers, by John Kehoe, Australian Financial Review, Thursday, 12th November, 2015, page 14.
● “Japan grows more slowly than other countries at the best of times, largely because its work force is shrinking, so even small setbacks can easily send it into reverse. The latest recession was its fifth since the global financial crisis of 2008, though by some measures, including unemployment, the picture looks less dire”
japan, japanese, consumer, customer, news, picture, quote, business, marketing, insights, technology, trends, behaviour, www.japanesecustomer.com, @jcustomers, #japan. #japanese, #customer, #consumer, #news, #podcast, #video
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