Marketers are not paying enough close attention to Japan because some of the statistics coming out look bad but Japanese customers still spenders

“People are not paying close enough attention to Japan … because population growth is in decline, foreign investors are beginning to look elsewhere when making investment choices. For the time being, people think Japan is not as sexy as countries such as China and India.”




Source: AUSTRALIA AND JAPAN, BEYOND THE MAINSTREAM
Financial Times quoted Jiro Seguchi
Head of Japan
origination at Merrill Lynch
Manuel Panagiotopoulos and Andrew Cornell, page 9
http://ajf.australia.or.jp/docs/20090625_AJF_Manuel_Panagiotopoulos_Business.pdf