November 08, 2010

Connecting with Japanese customers means to understand the culture they live in and the values they attach to it

"Culture consists in patterned ways of thinking, feeling and reacting, acquired and transmitted mainly by symbols, constituting the distinctive achievements of human groups, including their embodiment in artifacts; the essential core of culture consists of traditional (ie, historically derived and selected) ideas and especially their attached values"

Clyde Kluckhohn

Source: "The study of culture",
The Policy Sciences.USA, 1951, page 86

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