" marketers main objectives today are to be able to identify markets with the greatest revenue potential through market sizing and segmentation;find profitable new prospects;increase response rates;retain customers by identifying and quickly addressing signs of attrition;uncover up-sell and cross sell opportunities by understanding unmet customer demand"
Source: Astute Analytics - data refinement predicts behaviour
By Deborah L. Venice
Marketing News
12/15/07, page 34
American Marketing Association
Source: Astute Analytics - data refinement predicts behaviour
By Deborah L. Venice
Marketing News
12/15/07, page 34
American Marketing Association
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