November 03, 2010

Japanese customers enjoying more hiking & camping as market grows 8% in 2009 to now value approximately 161 billion yen per annum in sales

"Hiking and camping gear also rose 8.1% to 161 billion yen. Behind the boost... was burgeoning demand among women who like to enjoy outdoor activities in style."

Source: Shrinking Leisure Market Deals Blow To Tourism, But Hiking and Camping Thrive
Tuesday, August 3, 2010
Tomoko Wakasugi

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