Honda's strategy for winning Japanese customers is to make cars higher in quality, more eco friendly and cheaper so as to beat Toyota its main rival

"Honda Motor Co... To keep its lead, the automaker must turn out high-quality, eco-friendly cars more quickly and cheaply than rival Toyota."



Source: Honda Sees Fuel Economy As Key In Battle With Toyota
Monday, August 16, 2010
Nikkei
http://e.nikkei.com/e/fr/tnks/Nni20100816D16HH587.htm