January 04, 2011

Shiseido planning to boost online cosmetic sales in Japan

"Shiseido ..will introduce a real-time Internet beauty consultation service.. with the goal of lifting its online cosmetics sales by 25% on the year...The company..currently generates a mere 4% of its revenue from online sales. Within six years, it aims to lift the figure to roughly 20%...

Source: Tuesday, August 17, 2010
Shiseido To Glam Up Online Cosmetics Sales
(The Nikkei Aug. 17 morning edition)

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