July 06, 2011

Japanese women enjoying South Korean fermented alcohol drink sales up 26% on last year

“Sales of makgeolli, a traditional Korean alcohol, have soared in recent years, particularly among women drawn to its sweet taste, health benefits and low alcohol content. ..6,157 tons of makgeolli were imported from South Korea in 2009...a 26 percent increase from the previous year. ..Made from rice and rice malt, makgeolli is ...Fermented with lactic acid bacteria, it has a rich, sweet flavor, contains plentiful amounts of amino acid and is only 6 to 7 percent alcohol. ...many female customers order [makgeolli] for its beauty and health benefits,"

Source: Korean alcohol attracts Japanese women in droves
The Yomiuri Shimbun
Mar. 22, 2010

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