December 23, 2011

Japanese customers are mobile phone centric according to new study showing Japanese behaviour compared to other mobile cultures

"Many Japanese watch television on 1seg, a mobile terrestrial digital-audio and video-data broadcasting service. The report said 22% of Japanese watch TV or video on their phones, as opposed to 5% of Americans and Europeans...Japanese are the most likely to check the weather on their phones, the Europeans are the most likely to listen to music on their handsets, and Americans are the most likely to tap into social networks on the go."

No Text (Messages) Please, We’re Japanese
October 8, 2010.
Japan Real Time

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