Japanese customers biggest spenders on advertising in Asia according to media research

Media Advertising Spend by Country ($US Millions)

Japan        2010  $43, 297, 2013 est, $44, 173
China        2010  $23, 208, 2013 est, $33, 999
Australia    2010  $9,705,    2013 est, $11, 167


Source: Kings of the Ad World
Marketing & Media
Australian Financial Review
Monday 18th April, 2011, page 42