January 07, 2012

Japanese customers admire many American things, in product advertising landmarks and glamorous views are very popular according to research

Picture: Suburban Tokyo

"...Japanese consumers are admirers of many things American... 
(glamorous American images- 
scenes of the New York skyline at night and the Golden Gate Bridge)

Philip Morris advertises Lark and Parliament brands in Japan

Chapter 6, page 186
International Marketing
By Dana Nicoletta Lascu
2008. Atomic DOg, Cengage Learning
Mason, Ohio, USA

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