Japanese customers admire many American things, in product advertising landmarks and glamorous views are very popular according to research

Picture: Suburban Tokyo

"...Japanese consumers are admirers of many things American... 
(glamorous American images- 
scenes of the New York skyline at night and the Golden Gate Bridge)


Philip Morris advertises Lark and Parliament brands in Japan










Source:
Chapter 6, page 186
International Marketing

By Dana Nicoletta Lascu

2008. Atomic DOg, Cengage Learning

Mason, Ohio, USA

ISBN:978-1-4266-2752-1