Japanese customers " have a a deep-seated connection to seasonality of food" according to Ogilvy Mather Japan

Picture: Breaktime in Japan - Green tea and red bean manju sweet

" I think Japan does have many deep cultural issues. For example, there is a deep-seated connection to seasonality of food that I think is beyond anyplace in the world, save maybe France."

Source: Ogilvy & Mather Japan

By Chris Betros

EXECUTIVE IMPACT JAN. 09, 2012

Japan Today

http://www.japantoday.com/category/executive-impact/view/ogilvy-mather-japan