January 25, 2012

Japanese marketing versus western marketing - Fuji film versus Kodak - East versus West the new marketing game

Picture : Japanese mobile phone camera

" Fujifilm has mastered new tactics and survived. Film went from 60% of its profits in 2000 to basically nothing, yet it found new sources of revenue. Kodak, along with many a great company before it, appears simply to have run its course. After 132 years it is poised, like an old photo, to fade away."

Source: Technological change
The last Kodak moment?
Kodak is at death’s door; Fujifilm, its old rival, is thriving. Why?
Jan 14th 2012 | NEW YORK AND TOKYO | from the print edition

No comments:

Post a Comment