Japanese customers are easily bored and need a variety of items according to new book

Picture: Japanese customers - 

Convenience store in Japan

"Understanding that Japanese consumers are easily bored, a 7-Eleven displays, for instance, fifty varieties of soft-drinks"

Source:Leverage the Pivot Point

January 8th, 2012

Businessline

http://www.thehindubusinessline.com/opinion/columns/d-murali/article2785597.ece?homepage=true