May 04, 2012

Structured patterns of action help marketers to better understand Japanese customers

Book: Japanese Culture


"By far the best overall coverage of Japanese cultural history-- cogent, intelligent, readable,"

" ethnography attempts to explicate structured patterns of action that are cultural and /or social" 

Source: Goulding. C. (2004) Grounded theory, ethnography and phenomenology, 
European Journal of Marketing, 
Volume 39, pp 294-308.

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