June 01, 2012

To be successful with Japanese customers you have to identify common threads

Book: Japanese Culture


"By far the best overall coverage of Japanese cultural history-- cogent, intelligent, readable,"

" Ethnographers can be any full or partial description of a group, as a means of identifying common threads....

Source: Goulding. C. (2004) Grounded theory, ethnography and phenomenology, 
European Journal of Marketing, 
Volume 39, pp 294-308.

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