Pages

June 01, 2012

To be successful with Japanese customers you have to identify common threads


Book: Japanese Culture

Review:

"By far the best overall coverage of Japanese cultural history-- cogent, intelligent, readable,"





" Ethnographers can be any full or partial description of a group, as a means of identifying common threads....


Source: Goulding. C. (2004) Grounded theory, ethnography and phenomenology, 
European Journal of Marketing, 
Volume 39, pp 294-308.

No comments:

Post a Comment