July 02, 2012

Understanding Japanese culture means documenting experiences and behaviours

Book: Japanese Culture


"By far the best overall coverage of Japanese cultural history-- cogent, intelligent, readable,"

" Ethnography should aim to explain the ways that culture constructs and is constructed by the behaviours and experiences of its members" 

Source: Goulding. C. (2004) Grounded theory, ethnography and phenomenology, 
European Journal of Marketing, 
Volume 39, pp 294-308.

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