“You walk into a grocery store in Japan, and their apples are individually wrapped and cellophaned and protected,” Spilker says. “And every fruit and vegetable is of pristine color, shape, size, texture. They’re willing to pay for quality, and their house is no different.”
Source: How Traditional Japanese Homebuilding Reversed The Fortunes Of One Idaho Sawmill
AUGUST 8, 2012
BY MOLLY MESSICK
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