"“konnyaku”.....It’s produced in warm subtropical regions of Asia made from a plant that goes by many names and kind of resembles a yam. The plant is then ground into a powder and made into a gelatin like substance. Naturally this gelatin is white colored but because “hijiki” is added it gains a rather unappealing grey hue....It’s a marketing department’s dream since it covers all the diet fad buzz words in one product. It’s fat free, calorie free, sugar free, starch free, and best of all gluten free. What is does have is fiber,.....“Miracle Noodles!” "
Source:America turns bland Japanese condiment into hippest new diet food
By Master Blaster
AUG. 11, 2012