🌸Japanese Customer : What are the expectations of Japanese Customers?

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November 03, 2012

What are the expectations of Japanese Customers?

"Expectation #1: Stability and Long-Term Commitment Japanese firms want suppliers they can stick with for the long term. They tend to have long, involved selection processes in order to determine if a supplier is worth working with. (Sometimes it seems that the long selection process is a kind of test to determine if your firm has the necessary patience.)"



Source: TOP TEN EXPECTATIONS OF JAPANESE CUSTOMERS 
Nov 01, 2012 
By Rochelle Kopp, Managing Principal, Japan Intercultural Consulting http://www.japanintercultural.com/en/news/default.aspx?newsid=221