"Expectation #1: Stability and Long-Term Commitment
Japanese firms want suppliers they can stick with for the long term. They tend to have long, involved selection processes in order to determine if a supplier is worth working with. (Sometimes it seems that the long selection process is a kind of test to determine if your firm has the necessary patience.)"
Source: TOP TEN EXPECTATIONS OF JAPANESE CUSTOMERS
Nov 01, 2012
By Rochelle Kopp, Managing Principal, Japan Intercultural Consulting
http://www.japanintercultural.com/en/news/default.aspx?newsid=221